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This module will show you the fundamentals and basics of business and digital marketing. Here, you will learn the main principles of business, management, and effective business strategy, along with how it applies to the world of digital marketing for this or any other business you choose to have. If you are new to marketing, this really dives into what you want to know so that you get started the RIGHT way.

This will teach you how to properly build a sales funnel (or pipeline) that will effectively convert potential prospects into customers. You'll learn the importance of creatng your own brand identity, and you'll learn how to design a landing page that will not only grab your prospect's attention, but you'll also capture leads, draft persuasive email campaigns, and create high-converting sales pages. This is more than just the fundamentals. We'll dig into the "meat and potatoes" of it all!

This section really dives into the principles and best practices of email marketing. How many times have you ordered something, or looked into a product based upon an email you read? Here, you will learn how to create effective email campaigns that will engage and ultimately convert subscribers. Here we'll discuss proper email design, list segmentation, automation, personalization, and analytics, as well as develop practical skills through hands-on projects.

This portion will help you learn, develop and implement a strong brand strategy for your business. Your brand is YOU, so you'll want to really think through how you want your company to stand out and be unique. You'll also learn the basic fundamentals of branding, including how to create a unique brand identity specific to you, developing your own unique brand "voice", and how to really build a strong brand reputation. You'll explore key strategies for brand positioning, messaging, and differentiation, and learn how to communicate your brand effectively across different channels.

This area is designed to show you a range of tools as well as new technologies that can help your businesses operate more efficiently and acheive effective results. You'll learn a variety of crucial business "must-haves", like case and businss management software, customer relationship management (CRM) systems, software that manages your finances, and marketing automation platforms.

YOU WON'T WANT TO MISS THIS ONE! This course is designed to teach you how to develop and effectively execute amazing content strategy for various social media platforms. You will learn how to define your own target audience, create compelling content that will resonates with them, and put that content out for the world to see across different social media platforms. and channels. You're also going ot learn how to explore strategies, tips and tricks for measuring the effectiveness of your content and analyzing data to optimize your strategy so you know where to imporve and what areas are working for you, or what areas are not.

You'll learn how to create great blog content that will rank high in various search engines and that will ultimately drive traffic to your website. That is the key. You want to know how to br ing potential customers your way and this will show you how. You'll learn helpful topics, like keyword research, on-page optimization, link building, and content promotion. (If you don't know what any of that means......no worries.....this module will show you!